Hi, I’m Kirande.
I’m a digital marketing professional and write blog posts for small businesses and service providers.
Here are my two pennies on picking a digital marketing consultant. First, make sure (s)he’s autodidact, a self-learner. The digital landscape changes continuously. Once a trend or best-practice reaches (school)books, the insight is already outdated.
Secondly, find someone who can think strategically and translate these thoughts into practical actions. There are many growth opportunities and not all would work for you. Find a professional who can understand your unique situation and can give clear, evidence-based advice. This will allow you to make the best decisions.
Hoping you can thrive online,
Kirande
hello/kirande/com
About Kirande
Here is my professional background in seven bullets:
- Digital marketing professional for small businesses, B2C multinationals, NGO’s and professional services (2010-present)
- Influencer with steady sponsorship/ad revenue (2006-2012)
- International event organiser. Next major event: international conference in Frankfurt, Germany planned for 2025
- Director of online membership platform for trauma therapists (2022-present)
- Strategic marketing consultant for multi stakeholder partnerships and public organisations (2018-present)
- Degrees: B.Sc. in Hospitality Management, B.Sc. in Psychology, M.Sc. in Sexology (cum laude)
- Fluent in English, Dutch, Afrikaans. Basic understanding of French, German and Italian.
Where does the name “Kirande” comes from?
Many people ask me about the heritage of my name. If you’re in a for a story. Then read on.
It all began with a dream… When my mother was a teenager, she dreamt that she had a babygirl named “Kirande” (kee-rahn-duh). She had never heard of such a name. Neither in Indonesia, her home country, nor in The Netherlands where she was living at the time.
After waking up, she still remembered the dream. She decided that if she’d ever become a mother of a girl, she’d give her this name. Many years later, I was born.
Note, I’m not saying I am nor was a dream. The trouble my mother went through to feed me, sounds more like a nightmare!
For simplicity’s sake, I also listen to the nickname “Kira”. A name given to me during my year abroad in Stellenbosch, South-Africa.
Writings of a digital marketing professional (About my blog)
Publishing principles
Kirande writes about digital marketing for professional service providers and small business owners. What I write are my personal opinions based on 15+ experiences in digital communication, academic knowledge on psychology and human behaviour, as well as findings of my (keyword) research at the time of publication. Please note, the online world changes even more rapidly than the “real world”. My opinions can change over time. I may not report on changes of my opinion.
Ownership and funding info
This website is privately funded by Kirande herself. Commissions can be obtained via affiliate links shown on this website.
Feedback, error reporting and contributing content
You can contact Kirande at hello//kirande//com
Ethics and diversity
Kirande’s values are: respect for differences and positive curiosity.